“After 30 years of building S.O.B’s into one of the elite music venues in NYC we are honored to finally be showcasing some of the best of Urban Music at SXSW.” adds owner, Larry Gold.”
“We could have provided an entire month’s worth of concerts with all of the talent that has stepped on to the S.O.B’s stage over the past thirty years.” shares Noizy Cricket!! founder, le’Roy Benros. “We’ve gathered some of the freshest talent out today who’ve put on legendary performances here in New York and brought them to SXSW for a night to remember!”
Get ready!!! March 14th 2012 at 7pm it goes down at Malia World Lounge located in Austin, Texas. Noizy Cricket in partnership with ICM (Zach Iser) and OGPR (Nancy Byron) presents the SXSW 2012 SOBs 30th anniversary line up…

Our line up includes:
Media is encouraged to attend this momentous occasion in New York City’s music history at one of the nation’s biggest and best music festivals, SXSW. Attendance is free to all on a first come, first served basis with SXSW wristbands and select media will be given access to talent for interview purposes.
For more info about our big show check out the official press release
Noizy Cricket has to give a special thanks to: Nancy Byron of OGPR , Zach Iser of ICM, Steve Raze of Allhiphop.com , Lowkey of U Heard That New, Meka of 2DopeBoyz, Matt Sonzala of SXSW , Kozza SOBs publicist and Mr. Larry Gold SOBs owner…


